About Gelirona

Gelirona crafts contemporary wardrobes — where seasonal trends meet timeless tailoring. Based in Bristol, serving clients across the UK with curated collections and bespoke styling.

Studio email: gelirona@hotmail.com
Collection preview

Our Story

Gelirona began as a small atelier in Bristol, evolving into a design studio that balances modern silhouettes with premium materials. We design for versatility — clothes that transition from day to evening and evolve across seasons.

We collaborate with local craftspeople and select mills, ensuring every piece reflects thought, fit and provenance.

Vintage atelier mood

The Team

Founder portrait

Elena Marlow

Founder & Creative Director

Elena leads creative direction, seasonal curation and bespoke commissions.

Design lead

Design Lead

Pattern & Fit

Responsible for fit development and sample direction across collections.

Studio manager

Studio Manager

Operations

Coordinates client appointments, runs studio logistics and archive management.

Craftsmanship & Materials

We source responsibly: certified wool, organic cotton and low-impact dyes. Each collection emphasises refined finishes — French seams, hand-stitched hems and considered linings for longevity.

Our limited editions are produced in small batches to reduce waste and preserve quality.

Materials and tailoring

Press & Collaborations

Gelirona works with photographers, stylists and independent boutiques across the UK. Recent features include curated shoots in Bristol and editorial spreads highlighting seasonal tailoring.

  • Gallery partnerships — limited capsule launches
  • Editorial features — seasonal trend reports
  • Local workshops — fabrics & wardrobe care
Press clipping

Frequently Asked

Yes — book a studio appointment via our Contacts page. We accommodate personalised fittings and private showings.

We ship across the UK. Returns for unworn full-price items are subject to our returns policy; see the Privacy page for details and contact us for assistance.

We accept bespoke commissions for select pieces — please contact the studio to discuss timelines and requirements.

Want to collaborate or visit the studio?

Reach out for showings, press enquiries or stockist collaborations.