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Limited Edition — UK Lookbook A1

A curated capsule of seasonal silhouettes: refined tailoring, elevated casuals, and signature accessories — a strictly limited run for discerning wardrobes across the UK.

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Collection release: Autumn / Winter · Edition: 120 pieces
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Collection story

A narrative of modernity and subtle craft: structured coats, soft knitwear, and sculptural accessories informed by urban vintage and sustainable practices.

  • Limited-run fabrics from UK mills
  • Focus on timeless cuts with seasonal accents
  • Hand-finished details and responsible trims
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Material details
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Meet the designer

Founded by multidisciplinary designer Alex Rowan, Gelirona explores the meeting point of British tailoring and contemporary ease. Each piece is refined to balance wearability and sculptural form.

Alex collaborates with local ateliers and fabric houses to ensure a considered supply chain and enduring quality.

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Details & Materials

The Lookbook A1 emphasises tactile fabrics and considered trims: wool-blends, organic cottons, recycled polyesters where structure is required. Colour palette: deep indigo, warm taupe, and accent magenta.

Our wool comes from British-milled blends (mulesing-free), knitwear from certified organic suppliers, and bespoke buttons are produced in limited batches in the UK.

Gentle professional cleaning recommended for structured pieces. Knitwear is best reshaped damp and dried flat. Detailed care labels included with each garment.

Each garment is limited to the run size and includes a discrete edition number embroidered on the interior label. Re-orders are not guaranteed once sold out.

Look details

  • Model fits: S-M / M-L (tailored fitting)
  • Key pieces: Sculpted overcoat, modular knit, crafted leather crossbody
  • Price range: £120 — £995
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Private showroom & appointments

Showroom visits by appointment in Bristol. Appointments include personalised fitting and styling for limited pieces.

  • Address: 14 Rosebank Road, Bristol BS8 2PR
  • Hours: Mon–Fri 10:00–18:00
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Press & wholesale enquiries

For editorial requests or wholesale partnerships, contact our commercial team. Limited wholesale allocations may apply for A1 pieces.

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